Licensed realtor and “Minpaku” manager.
Yoshihiro was brought up in an international school and speaks Japanese, English, German and Brazilian Portuguese. After selling over 200 investment properties in the domestic market, he then served foreign buyers with housing and investment purposes. He established JIN’S・HOMES in 2023 to support foreigners to invest, set-up(renovate, furnish and license), and manage properties for short term rental (Airbnb).
With Japan’s rising popularity as a travel destination and its unique real estate landscape, short-term rental investments have become an attractive option for investors. The appeal of short-term rentals (STRs) in Japan has grown due to demand from international tourists, especially since the legalization of private lodging (民泊, minpaku) in 2018. From urban apartments to renovated countryside homes, STRs offer significant potential for high yields and flexibility.
Why Invest in Short-Term Rentals in Japan?
1）High Income Potential in Key Areas:
Japan’s major cities like Tokyo, Osaka, and Kyoto, as well as scenic regions like Okinawa and Hokkaido, attract millions of tourists each year, creating high demand for short-term rentals. This can lead to significant returns during peak seasons, particularly around festivals, cherry blossom season, and winter sports months.
2）Attraction to Unique Properties:
Travelers often seek out authentic Japanese stays, such as traditional machiya townhouses, rural kominka farmhouses, and unique urban apartments. This provides an opportunity to transform unique properties into highly desirable short-term rentals that offer an experience beyond typical hotel accommodations.
3）Flexible Usage and Dual Purpose:
Japanese STRs allow owners to switch between rental and personal use, providing not only a source of income but also a retreat for personal use during off-peak periods. This is especially advantageous in areas that investors visit for leisure.
